Scaling White-Hat Campaigns on Black-Hat Budgets

Just because an offer is 'white-hat' doesn't mean you have to market it like a boy scout. We take the aggressive, high-volume tactics perfected in the 'black-hat' world and apply them to compliant, mainstream offers. This means leveraging traffic sources that most agencies are afraid to touch, like push notifications and pop-under traffic, but for legitimate e-commerce or lead-gen clients. The key is adaptation. You can't run a hard-sell ad on these platforms; it has to feel native to the environment.

We use quiz funnels, surveys, and advertorial-style landing pages to bridge the gap between the traffic source and the offer. This pre-qualifies the user and warms them up to the sale. We also employ aggressive A/B testing methodologies, sometimes testing dozens of creatives and landing pages per day to find the winning combination. By combining the relentless optimization of performance marketing with the scalability of mainstream offers, we generate results that our more 'traditional' competitors can only dream of.