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Memecoins

From Zero to Hero: Anatomy of a Viral Memecoin Campaign

Posted on June 28, 2024

A memecoin launch is 10% tech and 90% psychological warfare. The goal is to create a cultural contagion. Our process begins with the meme itself. It must be simple, relatable, and slightly absurd. Once the symbol is chosen, we execute a three-phase media assault. Phase One: The Infiltration. We seed the meme organically in niche, highly-engaged Telegram and Discord groups. No links, no shilling. Just the image and a witty comment. This builds a foundation of authenticity.

Phase Two: The Ignition. We activate a network of micro-influencers on X (formerly Twitter) to start using the meme. Simultaneously, we launch the first wave of targeted ads on platforms like DEXTools and Dex Screener, aimed at active degen traders. The key is to make it feel like they are discovering a hidden gem. Phase Three: The Inferno. With the groundwork laid, we unleash the heavy artillery—major influencers, promoted trends, and a relentless barrage of content. The narrative shifts from 'What is this?' to 'I can't believe you haven't heard of this.' We create a powerful vortex of FOMO that pulls in capital and attention, turning a simple joke into a multi-million dollar market cap.