Surviving the Dump: Retargeting Strategies for Memecoin Holders
Posted on June 5, 2024
Any team can pump a memecoin. Only the best can build a floor. When the initial hype fades and the paper hands fold, a new phase of the war begins: consolidation. This is where we deploy sophisticated retargeting strategies. We build audiences based on wallet activity. Did someone sell? They get hit with ads about 'diamond hands' and future roadmap developments. Are they still holding? They see content that reinforces their decision and fosters a sense of community.
We also use this phase to manage sentiment. FUD (Fear, Uncertainty, and Doubt) is countered not with hype, but with transparency and progress. We run campaigns showcasing development updates, new partnerships, or upcoming utility. The goal is to shift the narrative from short-term speculation to long-term value. By supporting the community and reinforcing the project's vision during the downturn, we turn fearful sellers into loyal advocates, ready to fuel the next leg up.