Meme-Jacking: How to Ride a Trend Without Getting Rekt
Posted on June 12, 2024
In the meme economy, attention is fleeting. The fastest way to get it is to steal it. Meme-jacking is the art of attaching your project to a current event or a trending narrative. A political gaffe, a celebrity tweet, a market-wide event—anything can be a launchpad. The key is speed and relevance. We have a 24/7 monitoring team that identifies potential trends the moment they surface.
Within hours, our creative team develops assets that link our project to the trend. The connection has to be clever, not forced. We then deploy these assets across social media, using the trending hashtags to hijack the conversation. This tactic is high-risk, high-reward. If you're too slow or the connection is weak, you look desperate. But when you get it right, you can ride a wave of free, viral publicity that paid ads could never replicate. It's about seeing the opportunity before anyone else and having the operational speed to execute flawlessly.