Back to Intelligence
Crypto Projects

Case Study: Launching a GameFi Token to a $50M Market Cap in 30 Days

Posted on February 10, 2025

A GameFi project with revolutionary tech but zero brand recognition approached us. Their goal was ambitious: a $50M market cap within a month of their token generation event (TGE). Our strategy was to build an ironclad narrative of authority and inevitability. We didn't start with hype; we started with substance. We commissioned deep-dive technical articles and placed them in developer-focused crypto publications. We secured AMAs with respected technical analysts, not just moon-boy influencers.

With a foundation of credibility established, we began the media onslaught a week before TGE. We secured top-banner ads on CoinGecko and DEXTools, coordinated a "Twitter Spaces" marathon with top GameFi guilds, and deployed a video campaign showcasing the game's most cinematic moments. The message was consistent: "The next evolution of Web3 gaming is here." By TGE, the community wasn't just speculating; they were believers in the vision. The token didn't just launch; it made a statement. We orchestrated the conversation, and the market listened, delivering a $50M market cap on day 28.